Privacy Policy

Last Updated: 10 August 2026

Pawfect Bag (“Pawfect Bag”, “we”, “us”, or “our”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit or use our website:

It also explains your rights and choices regarding your personal information.

By using our website, placing an order, contacting us, subscribing to our mailing list, or otherwise providing us with your information, you acknowledge the practices described in this Privacy Policy.

1. Who We Are

The website pawfectbag.com is operated by:

Legal Business Name: [Insert legal business/company name]
Trading Name: Pawfect Bag
Registered Address: [Insert registered business address]
Email: [Insert privacy/contact email address]

For privacy-related questions or requests, you can contact us using the details above.

2. Information We Collect

We may collect different types of information depending on how you interact with our website.

2.1 Information You Provide Directly

When you place an order, contact us, subscribe to our newsletter, or otherwise interact with our website, we may collect information such as:

• Full name
• Billing address
• Shipping/delivery address
• Email address
• Telephone number
• Order details
• Products purchased
• Payment-related information
• Information you provide when contacting customer support
• Information submitted through contact, wholesale, or enquiry forms
• Marketing preferences
• Any other information you voluntarily provide to us

We only request information that is reasonably necessary for the relevant purpose.

2.2 Payment Information

When you make a purchase, payment information may be processed by our third-party payment provider.

Depending on the payment method available at checkout, your payment information may be collected and processed directly by the relevant payment provider rather than being stored directly by Pawfect Bag.

We do not intend to store complete payment card details on our own servers.

Payment providers may process your information according to their own privacy policies and terms.

2.3 Information Collected Automatically

When you visit our website, certain information may be collected automatically, including:

• IP address
• Browser type and version
• Device type
• Operating system
• Approximate location
• Pages visited
• Time spent on pages
• Referring website
• Website interactions
• Date and time of visits
• Technical information about your device and connection

This information may be used to maintain website security, improve website performance, understand how visitors use our website, and improve our products and services.

3. Cookies and Similar Technologies

Our website may use cookies and similar technologies.

Cookies are small text files stored on your device that help websites remember information and understand how visitors use the website.

We may use cookies for purposes including:

• Essential website functionality
• Shopping cart and checkout functionality
• Remembering preferences
• Website security
• Analytics
• Measuring website performance
• Understanding visitor behaviour
• Marketing and advertising, where applicable

Some cookies may be placed by third-party service providers that operate on our behalf.

Where required by applicable law, we will request your consent before placing non-essential cookies on your device.

You may be able to control or delete cookies through your browser settings. Disabling certain cookies may affect the functionality of parts of the website.

4. How We Use Your Information

We may use personal information for the following purposes:

To process and fulfil orders

We use your information to:

• Process purchases
• Confirm orders
• Process payments
• Arrange delivery
• Provide order updates
• Handle returns, refunds, and exchanges
• Provide customer support

To communicate with you

We may use your contact information to respond to:

• Customer enquiries
• Product questions
• Wholesale enquiries
• Retail enquiries
• Support requests
• Other communications you initiate

To improve our website and services

We may analyse website usage and customer feedback to:

• Improve our website
• Improve products and services
• Improve customer experience
• Identify technical problems
• Understand customer preferences

To send marketing communications

If you have opted in to receive marketing communications, we may send you information about:

• New products
• Special offers
• Promotions
• Discounts
• Company updates
• Other Pawfect Bag news

You can unsubscribe from marketing emails at any time by using the unsubscribe link included in the relevant email or by contacting us.

To protect our business

We may process information where reasonably necessary to:

• Detect and prevent fraud
• Prevent abuse of our website
• Protect our website and systems
• Investigate security incidents
• Enforce our terms and policies
• Protect our legal rights

To comply with legal obligations

We may process or disclose information where necessary to comply with applicable laws, regulations, court orders, legal processes, or lawful requests from government authorities.

5. Legal Basis for Processing

Where UK GDPR or EU GDPR applies, we will process personal information only where we have a lawful basis to do so.

Depending on the circumstances, this may include:

Contract

We may need to process your information to fulfil a purchase or provide services you have requested.

Legal obligation

We may process information when required to comply with a legal or regulatory obligation.

Legitimate interests

We may process information where it is reasonably necessary for our legitimate business interests, provided those interests do not override your rights and freedoms.

Examples may include website security, fraud prevention, service improvement, and business administration.

Consent

Where required, we may rely on your consent, including for certain marketing communications and non-essential cookies.

You may withdraw consent at any time where processing is based on consent.

6. How We Share Your Information

We do not sell or rent your personal information to third parties.

We may share information with trusted third parties where necessary to operate our business and provide our services.

These may include:

• Payment processors
• Website hosting providers
• E-commerce and website service providers
• Shipping and delivery companies
• Customer support providers
• Email and marketing platforms
• Analytics providers
• IT and security providers
• Professional advisers
• Legal or regulatory authorities where required

Third-party service providers are expected to process personal information only as necessary to provide their services and in accordance with applicable privacy requirements.

7. Shipping and Delivery

To deliver your order, we may provide relevant information to shipping and delivery providers.

This may include:

• Name
• Delivery address
• Telephone number
• Email address
• Order information
• Delivery instructions

The information shared will be limited to what is reasonably necessary to fulfil your order.

8. Email Marketing

If you subscribe to our mailing list, we may use your email address to send you marketing communications.

Our website currently promotes newsletter signup through the “Join the Pawfect Pack” feature.

You may unsubscribe at any time by:

• Clicking the unsubscribe link in a marketing email; or
• Contacting us directly.

Unsubscribing from marketing communications does not prevent us from sending important transactional communications, such as order confirmations, delivery updates, or customer-service messages.

9. Third-Party Services

Our website may use third-party services to provide functionality, payment processing, analytics, hosting, marketing, security, shipping, or other services.

These third parties may have access to personal information where necessary to perform services on our behalf.

Third-party services operate under their own terms and privacy policies.

Where applicable, we encourage you to review the privacy policies of the third-party providers whose services are integrated into our website.

10. International Transfers

Some service providers we use may process personal information outside the United Kingdom or European Economic Area.

Where personal information is transferred internationally, we will take reasonable steps to ensure that appropriate safeguards are in place as required by applicable data protection law.

These safeguards may include recognised adequacy decisions, contractual safeguards, or other lawful transfer mechanisms.

11. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

The length of time we retain information depends on factors such as:

• The purpose for which the information was collected
• Whether you have an active customer relationship with us
• Legal and accounting requirements
• Fraud-prevention requirements
• The need to resolve disputes
• The enforcement of our agreements

When personal information is no longer required, we will take reasonable steps to securely delete or anonymise it.

12. Data Security

We take reasonable technical and organisational measures to protect personal information against:

• Unauthorised access
• Loss
• Misuse
• Alteration
• Disclosure
• Destruction

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

For this reason, while we take reasonable steps to protect your information, we cannot guarantee absolute security.

13. Your Privacy Rights

Depending on where you live and the applicable law, you may have rights relating to your personal information.

These may include the right to:

• Request access to personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information
• Request restriction of certain processing
• Object to certain processing
• Request transfer of certain information
• Withdraw consent where processing is based on consent
• Opt out of marketing communications
• Lodge a complaint with an applicable data protection authority

To exercise a privacy right, please contact us using the details provided in the Contact Us section.

We may need to verify your identity before completing certain requests.

14. Children’s Privacy

Our website is intended for general audiences and is not directed specifically at children.

We do not knowingly collect personal information from children where prohibited by applicable law.

If you believe that a child has provided personal information to us without appropriate consent, please contact us so that we can investigate and take appropriate action.

15. Third-Party Websites

Our website may contain links to third-party websites, services, or social media platforms.

We are not responsible for the privacy practices, security, or content of third-party websites.

We recommend reviewing the privacy policy of any third-party website before providing personal information.

16. Fraud Prevention and Website Security

We may collect and process technical information, including IP addresses and device information, where reasonably necessary to detect suspicious activity, prevent fraud, protect our website, and maintain the security of our customers and business.

We may share relevant information with service providers or authorities where necessary to investigate suspected fraud, abuse, or unlawful activity.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

• Changes to our business
• Changes to our website
• Changes to our services
• Changes to technology
• Changes to applicable laws or regulations
• Changes to our data-processing practices

When we update this Privacy Policy, we will change the Last Updated date at the top of this page.

We encourage you to review this page periodically.

Last Updated: 10 August 2026